Visit Omaha
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Visit Omaha Shares Tourism and Hospitality Job Openings
Visitor spending supports more than 16,000 jobs in Omaha, and Visit Omaha is helping connect job seekers to those opportunities. The organization’s careers page on VisitOmaha.com features current openings at hotels, attractions and entertainment venues throughout the metro. It offers a simple way to explore jobs in an industry that plays a key role in Omaha’s economy. Positions range from entry-level roles to management jobs, giving applicants options at many experience levels. Listings are updated regularly with opportunities from businesses across the region.
Scooter’s Coffee GROW Conference Comes to Omaha
Omaha-based Scooter’s Coffee has grown from a single drive-through into a national brand with more than 900 locations. The Nebraska-born company is bringing franchisees, partners and team members back to Omaha for the Scooter's Coffee GROW Conference March 16-18. More than 1,500 attendees are gathering at CHI Health Center Omaha, creating substantial economic impact. A highlight of the event is The Scooter’s Coffee Cup, where baristas showcase their artistry and speed as they compete for the title of "Barista of the Year." The conference has secured 2,812 hotel room nights and will provide a strong midweek boost for Omaha’s hospitality sector. Sixty percent of attendees are traveling from outside the area, bringing new visitor spending to local restaurants, retailers and attractions. That’s a homecoming that perks up the whole city. Find out how you can bring your organization’s meetings to Omaha at visitomaha.com/meetings.
Spring Break Staycation Keeps Fun — and Dollars — in Omaha
For many Omaha families, a spring break staycation keeps downtime simple while hands-on museums, live performances and neighborhood dining make the metro feel new again. March is packed with family-friendly events, exhibits and programming. Exploring close to home supports local attractions, restaurants and small businesses between peak travel seasons. Here are some ideas to get your planning started: Head to Lauritzen Gardens to meet the towering creations of Thomas Dambo’s TROLLS: Save the Humans, crafted from reclaimed wood and designed to spark conversations about sustainability. Catch “Ada Twist, Scientist & Friends” at The Rose Theater, where curiosity and STEM learning take center stage. At The Durham Museum, Get Building! features detailed LEGO models of Omaha landmarks alongside hands-on construction zones for young builders. Doc McStuffins: The Exhibit at Omaha Children’s Museum invites kids into the McStuffins Toy Hospital for imaginative play reinforcing lessons about...
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Visit Omaha Targets Growth With 2026 Marketing Plan
Visit Omaha is rolling out a 2026 marketing strategy designed to increase visitation, support local businesses and strengthen the region’s economy. Visit Omaha’s marketing team leads all leisure advertising and promotion for Visit Omaha, manages VisitOmaha.com, creates the Omaha Visitors Guide and produces social media, e-newsletters and earned media outreach. The 2026 marketing plan focuses on attracting visitors from key Midwest drive markets, including Kansas City; Des Moines, Iowa; Sioux Falls, S.D.; Minneapolis; and Chicago, and expanding outreach to new fly markets. New initiatives include improving VisitOmaha.com with keyword-driven content to capture travel demand, launching targeted digital and social media campaigns and expanding Spanish-language marketing to reach new audiences. Additional efforts will promote Omaha Restaurant Week, highlight new and upgraded sports facilities and connect Omaha to global travel conversations tied to the FIFA World Cup 2026. Tourism is a...
Hot Off the Press: The 2026 Omaha Visitors Guide
The 2026 Omaha Visitors Guide is here, offering a quick look at everything new and exciting in the city. Created by Visit Omaha, this free guide features top attractions, restaurants, events and neighborhoods to help both visitors and locals explore Omaha like insiders. You’ll find maps, family activities and highlights of Omaha’s growing dining, arts and nightlife scenes. Interest in the guide remains strong. In 2025, nearly 190,000 guides were distributed through hotel brochure racks and visitor services locations. Of that number, 4,000-plus were requested online or by phone, underscoring demand from travelers planning their trips, and 540 were downloaded. Whether you’re planning a weekend staycation, hosting out-of-town guests or simply curious about what’s new, the 2026 Visitors Guide is a handy reminder that big things — and small delights — are happening all across Omaha. Grab your free copy today: https://www.visitomaha.com/about-omaha/visitors-guide/.
Omaha Holiday Attractions Sparkle
Winter in Omaha is a season of glowing lanterns, towering trees and new attractions that bring the season’s magic to life. Zoolightful is the Omaha Henry Doorly Zoo and Aquarium’s winter holiday event (running through Jan. 11). See glowing larger-than-life animal lanterns and sparkling lights. Play games and enjoy activities and concessions. The Durham Museum transforms into Christmas at Union Station (running through Jan. 11) with the region’s tallest (and debatably most ornate) Christmas tree. New this year: an indoor ice skating rink, where socks are all you need for skates. Lauritzen Gardens glows during the holidays with Bright Nights, running through Jan. 4. Marvel at a 20-foot-tall poinsettia tree. Reflect among luminaries filling the Marjorie K. Daugherty Conservatory. New for 2025 is a vibrantly decorated Sofia’s Play Garden. Two brand-new holiday attractions debuted this year. ChristmasLand in Valley delivers a 70-acre drive-through light show created by Omaha’s own Brite...
Omaha’s Indie Bookstores Are Worth the Visit
This cozy season, discover new favorites at Omaha’s independent bookstores and comic shops. Legend Comics & Coffee, an Eisner Award winner, pairs countless comics with strong coffee. Krypton Comics has spent more than 30 years growing from a small idea into a go-to stop for graphic novels, manga, games and collectibles. The Bookworm remains a longtime local favorite, known for its wide selection and knowledgeable staff. Jackson Street Booksellers offers used and rare books for serious treasure hunters, while The Next Chapter stands out with a charming resident rescue parrot and a busy schedule of author talks. Newer bookstores introduce their own flavor. The Wandering Page blends carefully curated reads with coffee and cocktails. Pop Fiction Bookstore highlights women and LGBTQ+ authors. And, for something truly unique, Paper Crane Books & Tattoo combines an indie bookstore with a licensed tattoo and piercing studio. Grab your reading list and explore these local spots — you...
Volunteers Celebrate the Season at Kiewit Luminarium
Visit Omaha volunteer ambassadors gathered December 4 for a festive holiday party at Kiewit Luminarium. Refreshments, awards and entertainment set the tone for an evening of connection and celebration. The program honored standout volunteers. Darlene Palmer received the Legacy of Service Award for 24 years and 2,435 hours at the Omaha Visitors Center. John Young earned Outstanding Service Hours for contributing 188 hours in 2025. Excellence in Customer Service Awards went to Chris Olson, John Thorston and Doreen Jankovich for their dedication to visitors throughout the year. Guests enjoyed a catered spread and cocktails before exploring Kiewit Luminarium’s Night Light programming, which featured live music, immersive VR and interactive art. Want to be part of this welcoming community? Do you love Omaha? Learn how to get involved as a Visit Omaha Ambassador at visitomaha.com.
Visit Omaha Showcases Meetings at Chicago Event
Omaha is taking its growing meetings industry presence to Chicago this week as four team members from Visit Omaha and two partners join more than 700 meeting professionals at Holiday Showcase. The two-day gathering from December 3 to 4, hosted by Association Forum, offers planners education, networking and an exhibit hall designed to help them discover new destinations and solutions for their events. The Visit Omaha booth showcases the city’s convention and meetings offerings with its “Where Work and Play” backdrop and updated city graphics. Visitors can pick up a one-of-a-kind holiday ornament made by a Hot Shops artist and enter to win an Omaha getaway. In partnership with Gallup, Visit Omaha is also hosting a special leadership session at the conference. Tim Hodges, Ph.D., will present “The Four Needs of Followers: The Foundation of Exceptional Leadership” on Wednesday, Dec. 3. He will offer practical tools for building trust, strengthening teams and increasing engagement....