Visit Omaha

Scooter’s Coffee is bringing its GROW Conference to CHI Health Center Omaha from March 17th to 19th, drawing an estimated 1,500 attendees. Founded in Bellevue in 1998, Scooter’s Coffee has been pouring success into its growing network. Today the coffee franchise has 850 locations nationwide. The conference will feature general sessions, breakout discussions, networking opportunities and the popular Barista Cup competition. Attendees will have time to explore Omaha’s restaurant scene and experience a city as bold and energizing as their favorite cup. Sixty percent of attendees are traveling from outside Omaha while 40 percent are coming from the metro area – a perfect blend for brewing new opportunities.

Omaha’s most famous culinary creation – the Reuben sandwich – takes center plate on March 14 for National Reuben Sandwich Day. First crafted at the historic Blackstone Hotel (now Kimpton Cottonwood Hotel), this beloved dish has become a nationwide menu staple, but Omaha still does it best. From classic Reubens to creative twists, local restaurants serve mouthwatering options. Crescent Moon offers the “Blackstone Reuben” as well as crispy Reuben Egg Rolls. Brazen Head Irish Pub puts a crunch on tradition with Reuben Nachos, while Stoysich House of Sausage crafts a savory Round Rubin sausage mixed with corned beef, Swiss cheese and sauerkraut. Other top Reuben spots include Bärchen Beer Garden, Barrett’s Barleycorn Pub & Grill, Brazen Head Irish Pub, Dundee Dell, Crescent Moon and Wilson & Washburn. Some dining establishments even roll out special Reuben-inspired dishes exclusively around National Reuben Sandwich Day – like Vis Major Brewing, which offers a Reuben pizza...

The Omaha Visitors Center is making it easier for visitors to explore and enjoy the city. Located in the Old Market, the Omaha Visitors Center is getting updates to improve accessibility and convenience. A new entrance will make it easier to find, clearer signs and brochure displays will help guests navigate their options and an expanded selection of gift shop items will give visitors more chances to take home a piece of Omaha. Education is also a big focus for the Omaha Visitors Center team in 2025. They will connect with airport and airline staff each quarter to raise awareness of the center’s services. In the broader Omaha community, monthly programs will introduce students, businesses and local groups to tourism’s important role in the city’s economy and culture. The center’s volunteer ambassadors – who help create a welcoming experience – will receive hands-on training to deepen their knowledge of Omaha. These updates will make the Omaha Visitors Center a more helpful and...

The action is underway at the Nebraska State High School Wrestling Championships, with Omaha once again hosting. Held at CHI Health Center Omaha, the tournament features more than 1,640 of the state’s top boys and girls battling for championship titles. The five-day event is expected to draw more than 65,000 fans, with approximately 75 percent traveling from outside the metro area. As visitors explore the city between matches, local restaurants and businesses are ready to “grapple” with increased demand – and score wins of their own. The girls wrap up Wednesday, while the boys continue wrestling through Saturday. Fans can expect intense matchups, high-energy crowds and unforgettable moments as wrestlers leave it all on the mat. For schedules, tickets and event details, visit www.nsaahome.org/wrestling.

Omaha continues to elevate its game as a top volleyball destination. From Thursday, February 13 to Monday, February 17, Omaha will welcome the Asics Presidents’ Day Classic. It is the 21st year Omaha has hosted the event, one of the largest tournaments in the country outside of national qualifiers and championships. Demand has never been higher. This year’s tournament reached maximum capacity with 570 teams registered and an expected 13,000 attendees traveling from across the United States and Canada. Players, ages 15 to 18, will compete at three venues – CHI Health Center Omaha, Union Bank & Trust Sports Complex and Iowa West Fieldhouse – as college recruiters scout the next generation of volleyball stars. More than 10,100 hotel rooms are booked. The tournament will bring a surge of visitors to Omaha, driving business for local restaurants and attractions. As Omaha continues to host marquee volleyball events, grow its two professional teams, and serve up top-notch venues and a...

Visit Omaha continues to inspire travel and enhance the city’s reputation as a premier Midwest destination. Through strategic branding, advertising, social media, e-newsletters, a destination guide and public relations outreach, the team showcases Omaha as the ideal hassle-free getaway. For 2025, the marketing team is introducing new initiatives, including a campaign targeting retired travelers in key markets to boost weeknight visitations. Building on Omaha’s reputation as a vibrant food destination, the team plans to expand Omaha Restaurant Week by adding a gamification element to increase diner interest and drive more traffic to participating restaurants. A new advertising campaign will also promote Omaha’s offerings to sports and event planners, emphasizing the city’s development. Additional initiatives focus on elevating neighborhoods, fostering local tourism advocacy and collaborating with influencers and travel writers to generate inspiring media coverage. These initiatives...