Visit Omaha

Omaha Beer Week kicks off Saturday, February 21, with two fan-favorite events that make it easy to explore the metro’s craft beer scene. The Craft Beer Bus Tour runs from 12 p.m. to 8 p.m. across multiple routes and costs $40.25 per rider — less than the cost of an Uber from CHI Health Center Omaha to Werner Park. It will shuttle ticket holders among more than 20 breweries, tap houses and craft beer bars. Riders can hop on and off rotating buses, stay for one pint or linger for the vibes and catch beer specials and pop-up events along the way. Routes span east and central Omaha, with connector stops linking the network. Wristbands are required for boarding. Organizers encourage riders to plan ahead and close tabs before the final loop. Firkin Fest returns to Upstream Brewing Company from 1 p.m. to 5 p.m. The intimate festival centers on event-exclusive cask-conditioned and barrel-aged beers from Nebraska breweries and homebrew clubs. Tickets include unlimited samples, a souvenir...

One of the country’s largest youth volleyball tournaments is returning to Omaha. The event is an ace for local hotels, restaurants and sports venues. The Asics Presidents’ Day Classic runs February 13 through 16. An estimated 13,000 athletes, families and college coaches will visit the metro area. This year’s event is maxed out, with 570 teams registered from across the United States and Canada. About 90 percent of attendees are traveling from outside the Omaha area, generating demand for more than 10,000 hotel room nights across the city. Games will be played at multiple venues, including CHI Health Center Omaha, Union Bank & Trust Sports Complex and Iowa West Fieldhouse. Tournament play begins early and runs late each day. Organizers note that attendees tend to seek quick, affordable dining options during their downtime. That surge in patronage will boost nearby restaurants, coffee shops and fast-casual spots. Large youth sports events like this continue to be a reliable driver...

Get on the route for fun. The Omaha Streetcar Future Riders Passport Program encourages locals and visitors to explore businesses along the future streetcar line and win prizes. Here’s how it works: Pick up a free passport at any participating venue, collect stickers at shops and restaurants, then enter to win prizes like a free coffee date or dinner date. The Omaha Streetcar Authority runs the program. The route covers some of Omaha’s most walkable areas, including Blackstone District, Midtown Crossing and downtown. In Blackstone, you can visit several spots in one night: Grab dinner, see a comedy show or browse local stores. Midtown Crossing centers around Turner Park, with shops and dining within a few blocks. Downtown deserves extra time to explore restaurants, art galleries and boutiques. The program runs through March 31, 2026. Collect five to 10 stickers to enter the prize drawing. The more stickers you get, the bigger prizes you can win, including a staycation with hotel...

Behind the conventions, tournaments and major events filling Omaha’s hotels is a sales team bringing high-impact business to the city year after year. Visit Omaha’s meeting, sports and event sales team attracts state, regional, national and international conventions, sporting events and motorcoach groups. Their work drives visitor spending at hotels, venues, restaurants, attractions and retail businesses while supporting local jobs. Group travel rebounded to pre-pandemic levels nationally, with Omaha reaching full recovery in 2023. Meeting planners increasingly seek second-tier destinations offering flexibility, affordability and memorable experiences—strengths Omaha delivers with its value, accessibility and growing venue portfolio. Sports remain a major visitation driver. Events like the NCAA Men’s College World Series, national volleyball tournaments, state championships and newer events, like IRONMAN 70.3 Omaha, generate tens of thousands of room nights annually. Collaboration...

Visit Omaha is rolling out a 2026 marketing strategy designed to increase visitation, support local businesses and strengthen the region’s economy. Visit Omaha’s marketing team leads all leisure advertising and promotion for Visit Omaha, manages VisitOmaha.com, creates the Omaha Visitors Guide and produces social media, e-newsletters and earned media outreach. The 2026 marketing plan focuses on attracting visitors from key Midwest drive markets, including Kansas City; Des Moines, Iowa; Sioux Falls, S.D.; Minneapolis; and Chicago, and expanding outreach to new fly markets. New initiatives include improving VisitOmaha.com with keyword-driven content to capture travel demand, launching targeted digital and social media campaigns and expanding Spanish-language marketing to reach new audiences. Additional efforts will promote Omaha Restaurant Week, highlight new and upgraded sports facilities and connect Omaha to global travel conversations tied to the FIFA World Cup 2026. Tourism is a...

The 2026 Omaha Visitors Guide is here, offering a quick look at everything new and exciting in the city. Created by Visit Omaha, this free guide features top attractions, restaurants, events and neighborhoods to help both visitors and locals explore Omaha like insiders. You’ll find maps, family activities and highlights of Omaha’s growing dining, arts and nightlife scenes. Interest in the guide remains strong. In 2025, nearly 190,000 guides were distributed through hotel brochure racks and visitor services locations. Of that number, 4,000-plus were requested online or by phone, underscoring demand from travelers planning their trips, and 540 were downloaded. Whether you’re planning a weekend staycation, hosting out-of-town guests or simply curious about what’s new, the 2026 Visitors Guide is a handy reminder that big things — and small delights — are happening all across Omaha. Grab your free copy today: https://www.visitomaha.com/about-omaha/visitors-guide/.