Visit Omaha is bringing Omaha to soccer fans in Kansas City with a monthlong rideshare and digital ad campaign during the 2026 FIFA World Cup.
From June 18th through July 1st, 10 rideshare vehicles with 360-degree Omaha-themed wraps will operate throughout the Kansas City area. Also during that time, five vehicle “swarms,” groups of five or more wrapped vehicles gathered in one location, will appear at World Cup destinations, including Arrowhead Stadium before matches, the Power & Light District downtown and Fan Fest.
Each vehicle carries a rooftop digital display that rotates through four short commercials of Omaha attractions, including Omaha’s Henry Doorly Zoo and Aquarium, local dining, the Old Market and The RiverFront.
The campaign also runs online. From June 19 through July 19, Visit Omaha will use the same digital ads in a paid social media campaign targeting Kansas City.
The campaign positions Omaha as an easy side trip for soccer fans during the tournament. Visitors can learn more on Visit Omaha’s soccer page and find tips in its “10 Things for Soccer Fans” guide.