Nebraska & Omaha Tourism Numbers Continue to Grow

Data from Visit Nebraska shows visitor spending grew from $3.5 billion in 2019 to a record $4.6 billion in 2023, according to WOWT. Overnight stays are driving the increase. Those are up 311,000 year-over-year with 76 percent of those visits from out-of-state guests. Since 2022, Omaha has seen 14.2 million visitors, 36 percent of whom are coming from meetings and conventions.