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Omaha Attracts Nearly 15 Million Visitors

September 30, 2025

Tourism in Omaha continued to grow in 2024, benefitting residents and local businesses.

A record 14.7 million people visited Omaha last year — up nearly 3 percent from 2023. Visitors spent $1.6 billion eating in restaurants, shopping, enjoying attractions, getting around town and staying in hotels.

Tourism supported 16,201 local jobs in 2024. That’s about 1 in every 28 jobs in Douglas County. Visitors also generated $344 million in taxes, which helped fund schools, roads and city services.

Omaha’s future as a travel destination looks bright. The streetcar project is underway, the airport expansion is moving forward, and the convention center project is expected to wrap up in 2027. Recent additions, such as the RiverFront parks, Kiewit Luminarium and the Joslyn Art Museum expansion, are winning praise from visitors and national media alike.

Learn more about how tourism shapes Omaha at VisitOmaha.com/WTLL.

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