Behind the conventions, tournaments and major events filling Omaha’s hotels is a sales team bringing high-impact business to the city year after year.
Visit Omaha’s meeting, sports and event sales team attracts state, regional, national and international conventions, sporting events and motorcoach groups. Their work drives visitor spending at hotels, venues, restaurants, attractions and retail businesses while supporting local jobs.
Group travel rebounded to pre-pandemic levels nationally, with Omaha reaching full recovery in 2023. Meeting planners increasingly seek second-tier destinations offering flexibility, affordability and memorable experiences—strengths Omaha delivers with its value, accessibility and growing venue portfolio.
Sports remain a major visitation driver. Events like the NCAA Men’s College World Series, national volleyball tournaments, state championships and newer events, like IRONMAN 70.3 Omaha, generate tens of thousands of room nights annually. Collaboration with local facilities, SPORTS Nebraska and national sports organizations keeps Omaha top of mind.
Meetings, sports, and events deliver year-round economic impact, reinforcing Omaha’s reputation as a city that knows how to host. In 2026, the sales team is exceeding its booking goals by partnering with national organizations and developing new relationships to bring major meetings to Omaha.
Want to be part of the action? Learn about bringing your company’s meetings home: visitomaha.com/meetings/.