The Visit Omaha sales team always finds creative ways to sell the city to convention and event planners. In May, Visit Omaha took a “supportive” role with a unique “Is Omaha the Right Fit” campaign at Meeting Professionals International’s World Education Congress, a learning and networking conference for meeting and event planners in Louisville, Ky.
Partnering with an expert bra consultant, the Visit Omaha booth offered a professional bra fitting for attendees as a clever way to find out if Omaha is the right fit for their meetings. More than 200 attendees visited the booth, and after they arrived home, they received a custom bra, reminding them about Omaha and its attributes.
The team continues to show there is no one-size-fits all approach to selling Omaha.