Drury Hotels Company has released initial renderings and details for the planned Drury Plaza Hotel to be built southeast of 10th & Harney Street in the Old Market. The renderings are part of a Tax Increment Financing application to be considered by the Omaha Planning Board.
Last month, Grow Omaha reported that St. Louis-based Drury Hotels purchased a 1.5-ace parcel between the Brickline building and Embassy Suites’ Old Market hotel. The site is on the western edge of the Mercantile District, a redevelopment of the northern portion of ConAgra’s corporate campus near Heartland of America Park.
Drury earlier had purchased a surface parking lot on the northwest corner of 10th & Harney Street, upon which it originally planned to build. The hospitality company apparently lost interest in that site, because it came with several deed restrictions. Drury has not announced what it plans to do with that original site, which sits along the future streetcar line.
Now that Drury is committed to the southeast corner of 10th & Farnam Street, the company can start construction and eventually open its Omaha hotel much earlier than anticipated.
According to the available documentation filed with the City of Omaha, the Drury Plaza Hotel will be 8 stories tall and have 201 rooms. The exterior closely matches the façade of the 379-unit Brickline apartment building that was completed immediately to the north in 2023.
The Drury will have 166 on-site parking spaces split between a parking structure and surface parking lot on the south side of the building. Plans indicate there could be a future restaurant concept attached to the east side of the building.
The total investment is estimated to be $47 million. Drury is seeking $4.5 million in Tax Increment Financing. According to application documents, the TIF commission has not yet approved the TIF application. Review of the application will be laid over to the Planning Board’s February meeting.
The developer anticipates construction to start in August 2026 and be completed by February 2028.
The Old Market project will be Drury’s first hotel in the Omaha area. The company opened its first Nebraska hotel last month in Lincoln.
