Omaha’s visitor economy has been breaking records in recent years, and a new leader at Visit Omaha plans to keep that momentum going. Jasmyn Goodwin has been appointed executive director of Visit Omaha, the city’s official tourism authority.
Goodwin has grown with the organization. She started as a marketing assistant in 2007 and most recently served as vice president of marketing and communications. In that role, she led the launch of “Find Your Happy Place in Omaha,” the most recent campaign (and the third she’s launched), designed to spark connections with travelers and boost the city’s visibility. Under her leadership, Omaha has seen a 23 percent jump in visitation from key target markets in the past five years.
Goodwin is known for creative, crowd-pleasing projects — from the viral Peyton Manning “Omaha, Omaha” tweet that brought national attention, to the award-winning redesign of VisitOmaha.com, to OMAI the Troll’s citywide scavenger hunt.
As executive director, she will guide Visit Omaha’s work to draw more visitors, meetings and events to the city — a key part of Omaha’s $2 billion annual tourism economy.
Learn more at VisitOmaha.com.